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Next-generation virtual consumer sensory and behaviour science: The evolving role of virtual reality eye-tracking-A graphical perspective.

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Title: Next-generation virtual consumer sensory and behaviour science: The evolving role of virtual reality eye-tracking-A graphical perspective.
Authors: Zulkarnain AHB; Department of Postharvest Science, Trade, Supply Chain and Sensory Science, Institute of Food Science and Technology, Hungarian University of Agriculture and Life Sciences, H-1118, Budapest, Villányi út. 29-31, Hungary. Electronic address: zulkarnain.abdul.hannan.bin@phd.uni-mate.hu., Szakál D; Department of Hospitality, Faculty of Commerce, Hospitality and Tourism, Budapest University of Economics and Business, H-1045, Budapest, Alkotmány utca 9-11., Hungary; Institute of Agricultural and Food Economics, Hungarian University of Agriculture and Life Sciences, H-1118, Budapest, Villányi út. 29-31, Hungary., Boncsarovszki B; Department of Postharvest Science, Trade, Supply Chain and Sensory Science, Institute of Food Science and Technology, Hungarian University of Agriculture and Life Sciences, H-1118, Budapest, Villányi út. 29-31, Hungary., Tao C; Department of Postharvest Science, Trade, Supply Chain and Sensory Science, Institute of Food Science and Technology, Hungarian University of Agriculture and Life Sciences, H-1118, Budapest, Villányi út. 29-31, Hungary., Kókai Z; Department of Postharvest Science, Trade, Supply Chain and Sensory Science, Institute of Food Science and Technology, Hungarian University of Agriculture and Life Sciences, H-1118, Budapest, Villányi út. 29-31, Hungary., Gere A; Department of Postharvest Science, Trade, Supply Chain and Sensory Science, Institute of Food Science and Technology, Hungarian University of Agriculture and Life Sciences, H-1118, Budapest, Villányi út. 29-31, Hungary.
Source: Acta psychologica [Acta Psychol (Amst)] 2026 May; Vol. 265, pp. 106740. Date of Electronic Publication: 2026 Mar 26.
Publication Type: Journal Article; Review
Journal Info: Publisher: North Holland Publishing Country of Publication: Netherlands NLM ID: 0370366 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1873-6297 (Electronic) Linking ISSN: 00016918 NLM ISO Abbreviation: Acta Psychol (Amst) Subsets: MEDLINE
Database: MEDLINE Ultimate
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  Data: <searchLink fieldCode="AU" term="%22Zulkarnain+AHB%22">Zulkarnain AHB</searchLink>; Department of Postharvest Science, Trade, Supply Chain and Sensory Science, Institute of Food Science and Technology, Hungarian University of Agriculture and Life Sciences, H-1118, Budapest, Villányi út. 29-31, Hungary. Electronic address: zulkarnain.abdul.hannan.bin@phd.uni-mate.hu.<br /><searchLink fieldCode="AU" term="%22Szakál+D%22">Szakál D</searchLink>; Department of Hospitality, Faculty of Commerce, Hospitality and Tourism, Budapest University of Economics and Business, H-1045, Budapest, Alkotmány utca 9-11., Hungary; Institute of Agricultural and Food Economics, Hungarian University of Agriculture and Life Sciences, H-1118, Budapest, Villányi út. 29-31, Hungary.<br /><searchLink fieldCode="AU" term="%22Boncsarovszki+B%22">Boncsarovszki B</searchLink>; Department of Postharvest Science, Trade, Supply Chain and Sensory Science, Institute of Food Science and Technology, Hungarian University of Agriculture and Life Sciences, H-1118, Budapest, Villányi út. 29-31, Hungary.<br /><searchLink fieldCode="AU" term="%22Tao+C%22">Tao C</searchLink>; Department of Postharvest Science, Trade, Supply Chain and Sensory Science, Institute of Food Science and Technology, Hungarian University of Agriculture and Life Sciences, H-1118, Budapest, Villányi út. 29-31, Hungary.<br /><searchLink fieldCode="AU" term="%22Kókai+Z%22">Kókai Z</searchLink>; Department of Postharvest Science, Trade, Supply Chain and Sensory Science, Institute of Food Science and Technology, Hungarian University of Agriculture and Life Sciences, H-1118, Budapest, Villányi út. 29-31, Hungary.<br /><searchLink fieldCode="AU" term="%22Gere+A%22">Gere A</searchLink>; Department of Postharvest Science, Trade, Supply Chain and Sensory Science, Institute of Food Science and Technology, Hungarian University of Agriculture and Life Sciences, H-1118, Budapest, Villányi út. 29-31, Hungary.
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  Data: <i>Publisher: </i><searchLink fieldCode="PB" term="%22North+Holland+Publishing%22">North Holland Publishing </searchLink><i>Country of Publication: </i>Netherlands <i>NLM ID: </i>0370366 <i>Publication Model: </i>Print-Electronic <i>Cited Medium: </i>Internet <i>ISSN: </i>1873-6297 (Electronic) <i>Linking ISSN: </i><searchLink fieldCode="IS" term="%2200016918%22">00016918 </searchLink><i>NLM ISO Abbreviation: </i>Acta Psychol (Amst) <i>Subsets: </i>MEDLINE
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        Value: 10.1016/j.actpsy.2026.106740
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        Text: English
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              Text: 2026 May
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