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Understanding social commerce adoption in Vietnam: A synergy of social, technological, and behavioral drivers.

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Title: Understanding social commerce adoption in Vietnam: A synergy of social, technological, and behavioral drivers.
Authors: Le BH; Business Administration Faculty, Industrial University of Ho Chi Minh City, Viet Nam. Electronic address: lebaohan@iuh.edu.vn., Nguyen HH; International University, Vietnam National University, Ho Chi Minh City, Viet Nam. Electronic address: huan.dhsp@gmail.com., Giang TT; Accounting Faculty, Thai Nguyen University of Economics and Business Administration, Thai Nguyen, Viet Nam. Electronic address: giangtrang.tn@tueba.edu.vn., Duong CH; Accounting Faculty, Thai Nguyen University of Economics and Business Administration, Thai Nguyen, Viet Nam. Electronic address: hiepdc@tueba.edu.vn., Do B; Computer Science Center, University of Science, Vietnam National University, Ho Chi Minh City, Viet Nam. Electronic address: baogiado1305@gmail.com., Nguyen PN; Vietnam National University Ho Chi Minh City, Ho Chi Minh City, Viet Nam; School of Economics, Finance and Accounting, International University, Ho Chi Minh City, Viet Nam. Electronic address: nndphuong@hcmiu.edu.vn.
Source: Acta psychologica [Acta Psychol (Amst)] 2026 Jun; Vol. 266, pp. 106925. Date of Electronic Publication: 2026 Apr 23.
Publication Type: Journal Article
Journal Info: Publisher: North Holland Publishing Country of Publication: Netherlands NLM ID: 0370366 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1873-6297 (Electronic) Linking ISSN: 00016918 NLM ISO Abbreviation: Acta Psychol (Amst) Subsets: MEDLINE
Database: MEDLINE Ultimate
Description
ISSN:1873-6297
DOI:10.1016/j.actpsy.2026.106925