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Understanding social commerce adoption in Vietnam: A synergy of social, technological, and behavioral drivers.

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Title: Understanding social commerce adoption in Vietnam: A synergy of social, technological, and behavioral drivers.
Authors: Le BH; Business Administration Faculty, Industrial University of Ho Chi Minh City, Viet Nam. Electronic address: lebaohan@iuh.edu.vn., Nguyen HH; International University, Vietnam National University, Ho Chi Minh City, Viet Nam. Electronic address: huan.dhsp@gmail.com., Giang TT; Accounting Faculty, Thai Nguyen University of Economics and Business Administration, Thai Nguyen, Viet Nam. Electronic address: giangtrang.tn@tueba.edu.vn., Duong CH; Accounting Faculty, Thai Nguyen University of Economics and Business Administration, Thai Nguyen, Viet Nam. Electronic address: hiepdc@tueba.edu.vn., Do B; Computer Science Center, University of Science, Vietnam National University, Ho Chi Minh City, Viet Nam. Electronic address: baogiado1305@gmail.com., Nguyen PN; Vietnam National University Ho Chi Minh City, Ho Chi Minh City, Viet Nam; School of Economics, Finance and Accounting, International University, Ho Chi Minh City, Viet Nam. Electronic address: nndphuong@hcmiu.edu.vn.
Source: Acta psychologica [Acta Psychol (Amst)] 2026 Jun; Vol. 266, pp. 106925. Date of Electronic Publication: 2026 Apr 23.
Publication Type: Journal Article
Journal Info: Publisher: North Holland Publishing Country of Publication: Netherlands NLM ID: 0370366 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1873-6297 (Electronic) Linking ISSN: 00016918 NLM ISO Abbreviation: Acta Psychol (Amst) Subsets: MEDLINE
Database: MEDLINE Ultimate
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PubType: Academic Journal
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  Data: Understanding social commerce adoption in Vietnam: A synergy of social, technological, and behavioral drivers.
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  Data: <searchLink fieldCode="AU" term="%22Le+BH%22">Le BH</searchLink>; Business Administration Faculty, Industrial University of Ho Chi Minh City, Viet Nam. Electronic address: lebaohan@iuh.edu.vn.<br /><searchLink fieldCode="AU" term="%22Nguyen+HH%22">Nguyen HH</searchLink>; International University, Vietnam National University, Ho Chi Minh City, Viet Nam. Electronic address: huan.dhsp@gmail.com.<br /><searchLink fieldCode="AU" term="%22Giang+TT%22">Giang TT</searchLink>; Accounting Faculty, Thai Nguyen University of Economics and Business Administration, Thai Nguyen, Viet Nam. Electronic address: giangtrang.tn@tueba.edu.vn.<br /><searchLink fieldCode="AU" term="%22Duong+CH%22">Duong CH</searchLink>; Accounting Faculty, Thai Nguyen University of Economics and Business Administration, Thai Nguyen, Viet Nam. Electronic address: hiepdc@tueba.edu.vn.<br /><searchLink fieldCode="AU" term="%22Do+B%22">Do B</searchLink>; Computer Science Center, University of Science, Vietnam National University, Ho Chi Minh City, Viet Nam. Electronic address: baogiado1305@gmail.com.<br /><searchLink fieldCode="AU" term="%22Nguyen+PN%22">Nguyen PN</searchLink>; Vietnam National University Ho Chi Minh City, Ho Chi Minh City, Viet Nam; School of Economics, Finance and Accounting, International University, Ho Chi Minh City, Viet Nam. Electronic address: nndphuong@hcmiu.edu.vn.
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  Data: <searchLink fieldCode="JN" term="%220370366%22">Acta psychologica</searchLink> [Acta Psychol (Amst)] 2026 Jun; Vol. 266, pp. 106925. <i>Date of Electronic Publication: </i>2026 Apr 23.
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  Data: <i>Publisher: </i><searchLink fieldCode="PB" term="%22North+Holland+Publishing%22">North Holland Publishing </searchLink><i>Country of Publication: </i>Netherlands <i>NLM ID: </i>0370366 <i>Publication Model: </i>Print-Electronic <i>Cited Medium: </i>Internet <i>ISSN: </i>1873-6297 (Electronic) <i>Linking ISSN: </i><searchLink fieldCode="IS" term="%2200016918%22">00016918 </searchLink><i>NLM ISO Abbreviation: </i>Acta Psychol (Amst) <i>Subsets: </i>MEDLINE
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        Value: 10.1016/j.actpsy.2026.106925
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      – Code: eng
        Text: English
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      – TitleFull: Understanding social commerce adoption in Vietnam: A synergy of social, technological, and behavioral drivers.
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            NameFull: Nguyen HH
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              Text: 2026 Jun
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              Y: 2026
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              Value: 266
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