Good and bad market research: A critical review of Net Promoter Score.
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| Title: | Good and bad market research: A critical review of Net Promoter Score. |
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| Authors: | Fisher, Nicholas I.1 Nicholas.Fisher@sydney.edu.au, Kordupleski, Raymond E.2 |
| Source: | Applied Stochastic Models in Business & Industry. Jan2019, Vol. 35 Issue 1, p138-151. 14p. |
| Database: | Mathematics Source |
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| ISSN: | 15241904 |
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| DOI: | 10.1002/asmb.2417 |
