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Good and bad market research: A critical review of Net Promoter Score.

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Title: Good and bad market research: A critical review of Net Promoter Score.
Authors: Fisher, Nicholas I.1 Nicholas.Fisher@sydney.edu.au, Kordupleski, Raymond E.2
Source: Applied Stochastic Models in Business & Industry. Jan2019, Vol. 35 Issue 1, p138-151. 14p.
Database: Mathematics Source
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        Value: 10.1002/asmb.2417
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        Text: English
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        PageCount: 14
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              Text: Jan2019
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              Y: 2019
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