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Assessing the effect of advertising expenditures upon sales: A Bayesian structural time series model.

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Bibliographic Details
Title:	Assessing the effect of advertising expenditures upon sales: A Bayesian structural time series model.
Authors:	Gallego, Víctor¹, Gómez‐Ullate, David^1,2,3, Suárez‐García, Pablo², Angulo, Pablo⁴
Source:	Applied Stochastic Models in Business & Industry. May2019, Vol. 35 Issue 3, p479-491. 13p.
Database:	Mathematics Source
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Description
ISSN:	15241904
DOI:	10.1002/asmb.2460