Assessing the effect of advertising expenditures upon sales: A Bayesian structural time series model.
Saved in:
| Title: | Assessing the effect of advertising expenditures upon sales: A Bayesian structural time series model. |
|---|---|
| Authors: | Gallego, Víctor1, Gómez‐Ullate, David1,2,3, Suárez‐García, Pablo2, Angulo, Pablo4 |
| Source: | Applied Stochastic Models in Business & Industry. May2019, Vol. 35 Issue 3, p479-491. 13p. |
| Database: | Mathematics Source |
|
Full text is not displayed to guests.
Login for full access.
|
|
Be the first to leave a comment!
