Can Social Entrepreneurship Work in the Rust Belt? : A Mom, a Dream, and a Declining Downtown
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| Title: | Can Social Entrepreneurship Work in the Rust Belt? : A Mom, a Dream, and a Declining Downtown |
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| Description: | What lessons can be learned about social entrepreneurship success from a coffee shop founder in a declining downtown in the US rust belt? Launching her coffee shop in a declining downtown in the US rust belt in 2003, entrepreneur and young mom Jennifer Brogee thought that a well written business plan and a social mission was the path to success. After being denied funding, she soon realized the many challenges she would face as a young woman and mother in business. Social Entrepreneurship in the Rust Belt documents Jennifer's 20-year business evolution from startup to exploring new paths beyond the coffee shop. A business model with tight margins and high overheads, Jennifer details how she navigated the Great Recession, COVID and how she juggled multiple careers. A story of independence and interdependence, this book is ideal reading for students of Business and Entrepreneurship, Gender Studies, and Cultural Studies as well as entrepreneurs and small business managers. |
| Authors: | Dr Jennifer Brogee PhD |
| Resource Type: | eBook. |
| Subjects: | Entrepreneurship--Social aspects, Entrepreneurship |
| Categories: | BUSINESS & ECONOMICS / Entrepreneurship, |
| Database: | eBook Collection (EBSCOhost) |
| Abstract: | What lessons can be learned about social entrepreneurship success from a coffee shop founder in a declining downtown in the US rust belt? Launching her coffee shop in a declining downtown in the US rust belt in 2003, entrepreneur and young mom Jennifer Brogee thought that a well written business plan and a social mission was the path to success. After being denied funding, she soon realized the many challenges she would face as a young woman and mother in business. Social Entrepreneurship in the Rust Belt documents Jennifer's 20-year business evolution from startup to exploring new paths beyond the coffee shop. A business model with tight margins and high overheads, Jennifer details how she navigated the Great Recession, COVID and how she juggled multiple careers. A story of independence and interdependence, this book is ideal reading for students of Business and Entrepreneurship, Gender Studies, and Cultural Studies as well as entrepreneurs and small business managers. |
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| ISBN: | 9781916704107 9781916704114 9781916704121 |
