Profit with Purpose : A Marketer's Guide to Delivering Purpose-driven Campaigns to Multicultural Audiences
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| Title: | Profit with Purpose : A Marketer's Guide to Delivering Purpose-driven Campaigns to Multicultural Audiences |
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| Description: | Author Teneshia Jackson Warner challenges you to put “Purpose” at the center of every business decision, and explains how this approach will lead to better decisions, greater brand value, inspired and engaged employees, and customers who are loyal and become enthusiastic advocates. |
| Authors: | Warner, Teneshia Jackson |
| Resource Type: | eBook. |
| Subjects: | Marketing, Advertising campaigns, Minority consumers |
| Categories: | BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Industrial Management |
| Database: | eBook Collection (EBSCOhost) |
| Abstract: | Author Teneshia Jackson Warner challenges you to put “Purpose” at the center of every business decision, and explains how this approach will lead to better decisions, greater brand value, inspired and engaged employees, and customers who are loyal and become enthusiastic advocates. |
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| ISBN: | 9780985179502 9781461944485 |
