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Profit with Purpose : A Marketer's Guide to Delivering Purpose-driven Campaigns to Multicultural Audiences

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Title: Profit with Purpose : A Marketer's Guide to Delivering Purpose-driven Campaigns to Multicultural Audiences
Description: Author Teneshia Jackson Warner challenges you to put “Purpose” at the center of every business decision, and explains how this approach will lead to better decisions, greater brand value, inspired and engaged employees, and customers who are loyal and become enthusiastic advocates.
Authors: Warner, Teneshia Jackson
Resource Type: eBook.
Subjects: Marketing, Advertising campaigns, Minority consumers
Categories: BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Industrial Management
Database: eBook Collection (EBSCOhost)
FullText Links:
  – Type: ebook-pdf
Text:
  Availability: 0
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PubType: eBook
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  Data: Profit with Purpose : A Marketer's Guide to Delivering Purpose-driven Campaigns to Multicultural Audiences
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  Data: Author Teneshia Jackson Warner challenges you to put “Purpose” at the center of every business decision, and explains how this approach will lead to better decisions, greater brand value, inspired and engaged employees, and customers who are loyal and become enthusiastic advocates.
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RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 658.8
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Marketing
        Type: general
      – SubjectFull: Advertising campaigns
        Type: general
      – SubjectFull: Minority consumers
        Type: general
    Titles:
      – TitleFull: Profit with Purpose : A Marketer's Guide to Delivering Purpose-driven Campaigns to Multicultural Audiences
        Type: main
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      – PersonEntity:
          Name:
            NameFull: Warner, Teneshia Jackson
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          Name:
            NameFull: Warner, Teneshia Jackson
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      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2013
            – D: 25
              M: 03
              Type: profile
              Y: 2014
          Identifiers:
            – Type: isbn-print
              Value: 9780985179502
            – Type: isbn-electronic
              Value: 9781461944485
          Titles:
            – TitleFull: Profit with Purpose : A Marketer's Guide to Delivering Purpose-driven Campaigns to Multicultural Audiences
              Type: main
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