Effects of an entertaining, culturally targeted narrative and an appealing expert interview on the colorectal screening intentions of African American women.
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| Title: | Effects of an entertaining, culturally targeted narrative and an appealing expert interview on the colorectal screening intentions of African American women. |
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| Authors: | Kennedy, May G., McClish, Donna, Jones, Resa M., Jin, Yan, Wilson, Diane B., Bishop, Diane L. |
| Source: | Journal of Community Psychology. Sep2018, Vol. 46 Issue 7, p925-940. 16p. 3 Charts. |
| Subjects: | Colon cancer diagnosis, African American women, Early detection of cancer, Racial differences, Patient advocacy, Diseases |
| Abstract: | Abstract: Universal screening for colorectal cancer (CRC) is recommended for individuals 50–75 years of age, but screening uptake is suboptimal and African Americans have suffered persistent racial disparities in CRC incidence and deaths. We compared a culturally tailored fictional narrative and an engaging expert interview on the ability to increase intentions to be screened for CRC among African American women. In a post‐only experiment, women (N = 442) in face‐to‐face listening groups in African American churches heard audio recordings of either a narrative or an expert interview. Questionnaires were completed immediately afterward and 30 days later. Women who heard narratives reported stronger intentions to be screened with a home stool blood test than women who heard the interview; the effect lasted at least 30 days. Culturally tailored, fictional narratives appear to be an effective persuasive strategy for reducing racial disparities in CRC outcomes. [ABSTRACT FROM AUTHOR] |
| Copyright of Journal of Community Psychology is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Psychology and Behavioral Sciences Collection |
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| Abstract: | Abstract: Universal screening for colorectal cancer (CRC) is recommended for individuals 50–75 years of age, but screening uptake is suboptimal and African Americans have suffered persistent racial disparities in CRC incidence and deaths. We compared a culturally tailored fictional narrative and an engaging expert interview on the ability to increase intentions to be screened for CRC among African American women. In a post‐only experiment, women (N = 442) in face‐to‐face listening groups in African American churches heard audio recordings of either a narrative or an expert interview. Questionnaires were completed immediately afterward and 30 days later. Women who heard narratives reported stronger intentions to be screened with a home stool blood test than women who heard the interview; the effect lasted at least 30 days. Culturally tailored, fictional narratives appear to be an effective persuasive strategy for reducing racial disparities in CRC outcomes. [ABSTRACT FROM AUTHOR] |
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| ISSN: | 00904392 |
| DOI: | 10.1002/jcop.21983 |
