Bibliographic Details
| Title: |
EVALUATION CONTEXT ROLE ON GENERATING ONLINE PRODUCT RECOMMENDATIONS. |
| Alternate Title: |
O PAPEL DO CONTEXTO DE AVALIAÇÃO NA GERAÇÃO DE RECOMENDAÇÕES DE PRODUTOS NO AMBIENTE ONLINE. |
| Authors: |
Viegas Rodrigues, Gustavo, Quevedo-Silva, Filipe, De Lamônica Freire, Otávio Bandeira, Luiz Lopes, Evandro |
| Source: |
Brazilian Journal of Management / Revista de Administração da UFSM. 2019 Special issue xx engema, Vol. 12, p1345-1357. 13p. |
| Subjects: |
Structural equation modeling, Perceived quality |
| Geographic Terms: |
Vienna (Austria) |
| Abstract (English): |
This article aims at contributing to Construal Level Theory research, complementing Wien and Olsen (2012) work relating interpretation context with services' perceived quality, satisfaction and recommendation. By applying online questionnaires on 690 respondents and using structural equation modeling, authors have corroborated Wien and Olsen' model for e-commerce environment, regardless of product category. Further studies could amplify the analysis of online environments, including the development of a specific and proper scale. [ABSTRACT FROM AUTHOR] |
| Abstract (Portuguese): |
presente artigo visa a contribuir para a pesquisa a respeito dos níveis de interpretação (Construal Level Theory), complementando o trabalho de Wien e Olsen (2012) ao relacionar o contexto de interpretação com a qualidade percebida em serviços, a satisfação e a recomendação. Por meio da aplicação de pesquisa on-line com 690 respondentes e com o uso de modelagem de equações estruturais, o estudo permitiu corroborar o modelo proposto por Wien e Olsen também no ambiente on-line e relacionado com o comércio eletrônico, independente de categoria específica. [ABSTRACT FROM AUTHOR] |
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| Database: |
Psychology and Behavioral Sciences Collection |
