Alcohol cravings and engagement with alcohol content on social media.
Saved in:
| Title: | Alcohol cravings and engagement with alcohol content on social media. |
|---|---|
| Authors: | Noel, Jonathan K., Serna, Fabiana |
| Source: | Addiction Research & Theory. Jun2023, Vol. 31 Issue 3, p184-190. 7p. 1 Diagram, 3 Charts. |
| Subjects: | Prevention of alcoholism, Social media, Desire, Research funding |
| Abstract: | Use of social media may activate similar regions of the brain as psychoactive substances, and research suggests a close relationship between social media and alcohol use. But research on alcohol use cravings in relation to social media is scant. The current study sought to determine if alcohol cravings were associated with engagement (i.e. Liking, Sharing, Commenting) with social media alcohol content. In all, n = 723 participants (18–65 years old) completed the Desires for Alcohol Questionnaire (DAQ) before and after viewing 6 social media alcohol posts. The likelihood of Liking, Sharing, and Commenting on each depiction was assessed after each exposure. Path analysis assessed direct and indirect effects after adjusting for age, sex, race, ethnicity, social media involvement, and AUDIT score, and clustering of responses within persons. Pre-exposure DAQ scores were positively associated with the likelihood of ad Liking (p <.001), Sharing (p <.001), and commenting (p <.001). Likelihood of ad Liking (p =.035) and commenting (p =.028) were positively associated with post-exposure DAQ scores, with the indirect effects also statistically significant (p's <.05). Persons with high alcohol cravings may be more likely to engage with alcohol content on social media, and the act of engagement may subsequently increase alcohol cravings, which suggests a possible positive feedback loop. The role of social media should be accounted for in the prevention and treatment of alcohol use disorders. [ABSTRACT FROM AUTHOR] |
| Copyright of Addiction Research & Theory is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Psychology and Behavioral Sciences Collection |
|
Full text is not displayed to guests.
Login for full access.
|
|
| Abstract: | Use of social media may activate similar regions of the brain as psychoactive substances, and research suggests a close relationship between social media and alcohol use. But research on alcohol use cravings in relation to social media is scant. The current study sought to determine if alcohol cravings were associated with engagement (i.e. Liking, Sharing, Commenting) with social media alcohol content. In all, n = 723 participants (18–65 years old) completed the Desires for Alcohol Questionnaire (DAQ) before and after viewing 6 social media alcohol posts. The likelihood of Liking, Sharing, and Commenting on each depiction was assessed after each exposure. Path analysis assessed direct and indirect effects after adjusting for age, sex, race, ethnicity, social media involvement, and AUDIT score, and clustering of responses within persons. Pre-exposure DAQ scores were positively associated with the likelihood of ad Liking (p <.001), Sharing (p <.001), and commenting (p <.001). Likelihood of ad Liking (p =.035) and commenting (p =.028) were positively associated with post-exposure DAQ scores, with the indirect effects also statistically significant (p's <.05). Persons with high alcohol cravings may be more likely to engage with alcohol content on social media, and the act of engagement may subsequently increase alcohol cravings, which suggests a possible positive feedback loop. The role of social media should be accounted for in the prevention and treatment of alcohol use disorders. [ABSTRACT FROM AUTHOR] |
|---|---|
| ISSN: | 16066359 |
| DOI: | 10.1080/16066359.2022.2134990 |
