Chinese students' attitudes towards US universities in the US–China conflict.
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| Title: | Chinese students' attitudes towards US universities in the US–China conflict. |
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| Authors: | Li, Yuqian (AUTHOR), Dai, Shu (AUTHOR), Zhou, Xiaoguang (AUTHOR), He, Kaipeng (AUTHOR), Sun, Xinyi (AUTHOR) |
| Source: | Journal of Consumer Behaviour. Mar2024, Vol. 23 Issue 2, p929-938. 10p. |
| Subjects: | Student attitudes, College student attitudes, Chinese-speaking students, Psychology of students, Perceived quality |
| Geographic Terms: | United States, China |
| Abstract: | Globalization has been the catalyst of world economic development in the past decades. However, the phenomenon has recently been severely challenged by a wave of deglobalization. Within this new trend, the conflict between the United States (US) and China has attracted the attention of scholars from various fields because of the two countries' significance in the world economy. In this study, we focus on the higher education sector, which is highly relevant to globalization, and explore the factors that may affect Chinese college students' attitudes towards US universities, including country image, cultural openness, consumer animosity and perceived quality. In particular, we distinguish between cognitive and affective animosity and test their different impacts on students' attitudes. The results show that students' perception of the US's image positively influences attitudes towards the country's universities thanks to the mediation of perceived quality. Moreover, cultural openness and cognitive animosity are positively related to attitudes, whereas affective animosity exerts a negative impact on attitudes. The implications and limitations of this study are also discussed. [ABSTRACT FROM AUTHOR] |
| Copyright of Journal of Consumer Behaviour is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Psychology and Behavioral Sciences Collection |
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| Abstract: | Globalization has been the catalyst of world economic development in the past decades. However, the phenomenon has recently been severely challenged by a wave of deglobalization. Within this new trend, the conflict between the United States (US) and China has attracted the attention of scholars from various fields because of the two countries' significance in the world economy. In this study, we focus on the higher education sector, which is highly relevant to globalization, and explore the factors that may affect Chinese college students' attitudes towards US universities, including country image, cultural openness, consumer animosity and perceived quality. In particular, we distinguish between cognitive and affective animosity and test their different impacts on students' attitudes. The results show that students' perception of the US's image positively influences attitudes towards the country's universities thanks to the mediation of perceived quality. Moreover, cultural openness and cognitive animosity are positively related to attitudes, whereas affective animosity exerts a negative impact on attitudes. The implications and limitations of this study are also discussed. [ABSTRACT FROM AUTHOR] |
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| ISSN: | 14720817 |
| DOI: | 10.1002/cb.2241 |
