Going Live: A Look at Memory, Enjoyment, Perceived Learning and Credibility, Across Live Streaming and Non-Live Short-Form Video Viewing.
Saved in:
| Title: | Going Live: A Look at Memory, Enjoyment, Perceived Learning and Credibility, Across Live Streaming and Non-Live Short-Form Video Viewing. |
|---|---|
| Authors: | Rubenking, Bridget (AUTHOR), Strawser, Michael (AUTHOR), DeMarco, Isaiah (AUTHOR) |
| Source: | International Journal of Human-Computer Interaction. Sep2025, Vol. 41 Issue 18, p11252-11261. 10p. |
| Subjects: | Live streaming, Memory, Trust, Observational learning, TikTok (Web resource), Face-to-face communication, Satisfaction |
| Abstract: | Short-form videos, often found on TikTok but available across social media, are increasing in both popularity and in the frequency that they are sought out for informational purposes. Short-form videos can be delivered via live streaming or via pre-recorded messages, both of which provide different affordances to users. We explore two of these affordances: The synchronous communication between viewers, creators, and moderators permitted by live streaming short-form videos, and the presence of visuals in videos, which provide complementary information via a second perceptual processing stream. An experiment with an undergraduate student sample (N = 412) was conducted. Data demonstrates a clear pattern of live streaming (with its synchronous communication affordances) resulting in greater enjoyment, perceived credibility, perceived learning, and recall memory, whereas the presence of visuals does not influence most of these outcomes. Implications are discussed. [ABSTRACT FROM AUTHOR] |
| Copyright of International Journal of Human-Computer Interaction is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Psychology and Behavioral Sciences Collection |
|
Full text is not displayed to guests.
Login for full access.
|
|
| Abstract: | Short-form videos, often found on TikTok but available across social media, are increasing in both popularity and in the frequency that they are sought out for informational purposes. Short-form videos can be delivered via live streaming or via pre-recorded messages, both of which provide different affordances to users. We explore two of these affordances: The synchronous communication between viewers, creators, and moderators permitted by live streaming short-form videos, and the presence of visuals in videos, which provide complementary information via a second perceptual processing stream. An experiment with an undergraduate student sample (N = 412) was conducted. Data demonstrates a clear pattern of live streaming (with its synchronous communication affordances) resulting in greater enjoyment, perceived credibility, perceived learning, and recall memory, whereas the presence of visuals does not influence most of these outcomes. Implications are discussed. [ABSTRACT FROM AUTHOR] |
|---|---|
| ISSN: | 10447318 |
| DOI: | 10.1080/10447318.2024.2442763 |
