It’s All About My Team: Mega–Sport Events and Consumer Attitudes in a Time Series Approach.
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| Title: | It’s All About My Team: Mega–Sport Events and Consumer Attitudes in a Time Series Approach. |
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| Authors: | Armenakyan, Anahit1 (AUTHOR), O’Reilly, Norm2 (AUTHOR) oreillyn@ohio.edu, Heslop, Louise3 (AUTHOR), Nadeau, John1 (AUTHOR), Lu, Irene R. R.3 (AUTHOR) |
| Source: | Journal of Sport Management. Nov2016, Vol. 30 Issue 6, p597-614. |
| Database: | SPORTDiscus with Full Text |
| ISSN: | 08884773 |
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| DOI: | 10.1123/jsm.2015-0295 |
