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Ending a sponsorship relationship: consumers’ responses toward a forced versus a chosen exit.

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Bibliographic Details
Title: Ending a sponsorship relationship: consumers’ responses toward a forced versus a chosen exit.
Authors: Dick, Christopher1 (AUTHOR), Uhrich, Sebastian1 (AUTHOR) s.uhrich@dshs-koeln.de
Source: European Sport Management Quarterly. Apr2017, Vol. 17 Issue 2, p152-170.
Database: SPORTDiscus with Full Text
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Description
ISSN:16184742
DOI:10.1080/16184742.2016.1230765