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Ending a sponsorship relationship: consumers’ responses toward a forced versus a chosen exit.

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Title: Ending a sponsorship relationship: consumers’ responses toward a forced versus a chosen exit.
Authors: Dick, Christopher1 (AUTHOR), Uhrich, Sebastian1 (AUTHOR) s.uhrich@dshs-koeln.de
Source: European Sport Management Quarterly. Apr2017, Vol. 17 Issue 2, p152-170.
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  Data: Ending a sponsorship relationship: consumers’ responses toward a forced versus a chosen exit.
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  Data: <searchLink fieldCode="JN" term="%22European+Sport+Management+Quarterly%22">European Sport Management Quarterly</searchLink>. Apr2017, Vol. 17 Issue 2, p152-170.
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        Value: 10.1080/16184742.2016.1230765
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      – Text: English
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