Ending a sponsorship relationship: consumers’ responses toward a forced versus a chosen exit.
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| Title: | Ending a sponsorship relationship: consumers’ responses toward a forced versus a chosen exit. |
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| Authors: | Dick, Christopher1 (AUTHOR), Uhrich, Sebastian1 (AUTHOR) s.uhrich@dshs-koeln.de |
| Source: | European Sport Management Quarterly. Apr2017, Vol. 17 Issue 2, p152-170. |
| Database: | SPORTDiscus with Full Text |
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