H-Town Takeover: Social Media Agenda Setting and Branding Efforts at the University of Houston.

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Bibliographic Details
Title: H-Town Takeover: Social Media Agenda Setting and Branding Efforts at the University of Houston.
Authors: Hull, Kevin1, Lee, Jason2, Zapalac, Ryan3, Stilwell, Matt1
Source: Journal of Issues in Intercollegiate Athletics. Nov2017, p162-181.
Database: SPORTDiscus with Full Text
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ISSN:23331577