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Sex Does Not Sell: Effects of Sexual Advertising Parameters on Women Viewers' Implicit and Explicit Recall of Ads and Brands.

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Bibliographic Details
Title: Sex Does Not Sell: Effects of Sexual Advertising Parameters on Women Viewers' Implicit and Explicit Recall of Ads and Brands.
Authors: Lawrence, Helena1, Furnham, Adrian2 adrian@adrianfurnham.com, McClelland, Alastair1
Source: Perceptual & Motor Skills. Apr2021, Vol. 128 Issue 2, p692-713.
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ISSN:00315125
DOI:10.1177/0031512521990352