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Sex Does Not Sell: Effects of Sexual Advertising Parameters on Women Viewers' Implicit and Explicit Recall of Ads and Brands.

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Title: Sex Does Not Sell: Effects of Sexual Advertising Parameters on Women Viewers' Implicit and Explicit Recall of Ads and Brands.
Authors: Lawrence, Helena1, Furnham, Adrian2 adrian@adrianfurnham.com, McClelland, Alastair1
Source: Perceptual & Motor Skills. Apr2021, Vol. 128 Issue 2, p692-713.
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  Data: Sex Does Not Sell: Effects of Sexual Advertising Parameters on Women Viewers' Implicit and Explicit Recall of Ads and Brands.
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  Data: <searchLink fieldCode="JN" term="%22Perceptual+%26+Motor+Skills%22">Perceptual & Motor Skills</searchLink>. Apr2021, Vol. 128 Issue 2, p692-713.
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      – Type: doi
        Value: 10.1177/0031512521990352
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      – Text: English
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        PageCount: 22
        StartPage: 692
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      – TitleFull: Sex Does Not Sell: Effects of Sexual Advertising Parameters on Women Viewers' Implicit and Explicit Recall of Ads and Brands.
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            NameFull: Lawrence, Helena
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            NameFull: Furnham, Adrian
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            NameFull: McClelland, Alastair
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            – D: 01
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              Text: Apr2021
              Type: published
              Y: 2021
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              Value: 128
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            – TitleFull: Perceptual & Motor Skills
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