Sex Does Not Sell: Effects of Sexual Advertising Parameters on Women Viewers' Implicit and Explicit Recall of Ads and Brands.
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| Title: | Sex Does Not Sell: Effects of Sexual Advertising Parameters on Women Viewers' Implicit and Explicit Recall of Ads and Brands. |
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| Authors: | Lawrence, Helena1, Furnham, Adrian2 adrian@adrianfurnham.com, McClelland, Alastair1 |
| Source: | Perceptual & Motor Skills. Apr2021, Vol. 128 Issue 2, p692-713. |
| Database: | SPORTDiscus with Full Text |
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