Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships.
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| Title: | Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships. |
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| Authors: | Angell, Robert1 r.angell@soton.ac.uk, Bottomley, Paul2, Brečić, Ružica3, Filipović, Jelena4, Gorton, Matthew5, Logkizidou, Maria6, White, John7 |
| Source: | European Sport Management Quarterly. Sep2021, Vol. 21 Issue 4, p605-624. |
| Database: | SPORTDiscus with Full Text |
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| ISSN: | 16184742 |
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| DOI: | 10.1080/16184742.2020.1765828 |
