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Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships.

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Title: Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships.
Authors: Angell, Robert1 r.angell@soton.ac.uk, Bottomley, Paul2, Brečić, Ružica3, Filipović, Jelena4, Gorton, Matthew5, Logkizidou, Maria6, White, John7
Source: European Sport Management Quarterly. Sep2021, Vol. 21 Issue 4, p605-624.
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  Data: Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships.
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  Data: <searchLink fieldCode="JN" term="%22European+Sport+Management+Quarterly%22">European Sport Management Quarterly</searchLink>. Sep2021, Vol. 21 Issue 4, p605-624.
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        Value: 10.1080/16184742.2020.1765828
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      – Text: English
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              M: 09
              Text: Sep2021
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              Y: 2021
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