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Keeping It Real or Bridging the Gap? Brand Positioning of U.S. Sport Teams in Germany and China.

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Bibliographic Details
Title: Keeping It Real or Bridging the Gap? Brand Positioning of U.S. Sport Teams in Germany and China.
Authors: Behrens, Anton1 (AUTHOR) a.behrens@dshs-koeln.de, Yang, Yanxiang2 (AUTHOR), Uhrich, Sebastian1 (AUTHOR)
Source: Journal of Sport Management. Mar2022, Vol. 36 Issue 2, p105-117.
Database: SPORTDiscus with Full Text
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Description
ISSN:08884773
DOI:10.1123/jsm.2020-0426