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Keeping It Real or Bridging the Gap? Brand Positioning of U.S. Sport Teams in Germany and China.

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Title: Keeping It Real or Bridging the Gap? Brand Positioning of U.S. Sport Teams in Germany and China.
Authors: Behrens, Anton1 (AUTHOR) a.behrens@dshs-koeln.de, Yang, Yanxiang2 (AUTHOR), Uhrich, Sebastian1 (AUTHOR)
Source: Journal of Sport Management. Mar2022, Vol. 36 Issue 2, p105-117.
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PubType: Academic Journal
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  Data: Keeping It Real or Bridging the Gap? Brand Positioning of U.S. Sport Teams in Germany and China.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Sport+Management%22">Journal of Sport Management</searchLink>. Mar2022, Vol. 36 Issue 2, p105-117.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1123/jsm.2020-0426
    Languages:
      – Text: English
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        PageCount: 13
        StartPage: 105
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      – TitleFull: Keeping It Real or Bridging the Gap? Brand Positioning of U.S. Sport Teams in Germany and China.
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            NameFull: Behrens, Anton
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            NameFull: Yang, Yanxiang
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            NameFull: Uhrich, Sebastian
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            – D: 01
              M: 03
              Text: Mar2022
              Type: published
              Y: 2022
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              Value: 36
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            – TitleFull: Journal of Sport Management
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