An Experimental Investigation Into the Efficacy of Sport Intellectual Property: Exploring the Effects of Congruence, Brand Equity, and Articulation.

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Bibliographic Details
Title:	An Experimental Investigation Into the Efficacy of Sport Intellectual Property: Exploring the Effects of Congruence, Brand Equity, and Articulation.
Authors:	Jensen, Jonathan A.¹, Smith, Danielle Kushner²
Source:	Sport Marketing Quarterly. Jun2024, Vol. 33 Issue 2, p116-134.
Database:	SPORTDiscus with Full Text

Description
ISSN:	10616934
DOI:	10.32731/smq.2024.a929609