APA (7th ed.) Citation

Jensen, J. A., & Smith, D. K. (2024). An Experimental Investigation Into the Efficacy of Sport Intellectual Property: Exploring the Effects of Congruence, Brand Equity, and Articulation. Sport Marketing Quarterly, 33(2), 116. https://doi.org/10.32731/smq.2024.a929609

Chicago Style (17th ed.) Citation

Jensen, Jonathan A., and Danielle Kushner Smith. "An Experimental Investigation Into the Efficacy of Sport Intellectual Property: Exploring the Effects of Congruence, Brand Equity, and Articulation." Sport Marketing Quarterly 33, no. 2 (2024): 116. https://doi.org/10.32731/smq.2024.a929609.

MLA (9th ed.) Citation

Jensen, Jonathan A., and Danielle Kushner Smith. "An Experimental Investigation Into the Efficacy of Sport Intellectual Property: Exploring the Effects of Congruence, Brand Equity, and Articulation." Sport Marketing Quarterly, vol. 33, no. 2, 2024, p. 116, https://doi.org/10.32731/smq.2024.a929609.