View in EDS PDF Full Text

An Experimental Investigation Into the Efficacy of Sport Intellectual Property: Exploring the Effects of Congruence, Brand Equity, and Articulation.

Saved in:
Bibliographic Details
Title: An Experimental Investigation Into the Efficacy of Sport Intellectual Property: Exploring the Effects of Congruence, Brand Equity, and Articulation.
Authors: Jensen, Jonathan A.1, Smith, Danielle Kushner2
Source: Sport Marketing Quarterly. Jun2024, Vol. 33 Issue 2, p116-134.
Database: SPORTDiscus with Full Text
Be the first to leave a comment!
You must be logged in first