Look What We Have Here: Exploring Brand-Related Sport Consumer Twitter Conversation Topics.

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Bibliographic Details
Title: Look What We Have Here: Exploring Brand-Related Sport Consumer Twitter Conversation Topics.
Authors: Wanless, Liz1, Kennedy, Heather2, Davies, Melissa3, Naraine, Michael L.4, Pegoraro, Ann5
Source: Sport Marketing Quarterly. Jun2024, Vol. 33 Issue 2, p150-165.
Database: SPORTDiscus with Full Text
Description
ISSN:10616934
DOI:10.32731/smq.2024.a929611