Look What We Have Here: Exploring Brand-Related Sport Consumer Twitter Conversation Topics.
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| Title: | Look What We Have Here: Exploring Brand-Related Sport Consumer Twitter Conversation Topics. |
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| Authors: | Wanless, Liz1, Kennedy, Heather2, Davies, Melissa3, Naraine, Michael L.4, Pegoraro, Ann5 |
| Source: | Sport Marketing Quarterly. Jun2024, Vol. 33 Issue 2, p150-165. |
| Database: | SPORTDiscus with Full Text |
| ISSN: | 10616934 |
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| DOI: | 10.32731/smq.2024.a929611 |