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Decoding Fan Engagement: An Eye-Tracking Analysis of Attention Allocation on Sport Teams' Facebook Pages.

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Bibliographic Details
Title: Decoding Fan Engagement: An Eye-Tracking Analysis of Attention Allocation on Sport Teams' Facebook Pages.
Authors: Kim, Yongjae1 (AUTHOR), Lee, Seungbum2 (AUTHOR) sl65@uakron.edu
Source: International Journal of Sport Communication. Jun2025, Vol. 18 Issue 2, p197-212.
Database: SPORTDiscus with Full Text
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Description
ISSN:19363915
DOI:10.1123/ijsc.2025-0008