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Decoding Fan Engagement: An Eye-Tracking Analysis of Attention Allocation on Sport Teams' Facebook Pages.

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Title: Decoding Fan Engagement: An Eye-Tracking Analysis of Attention Allocation on Sport Teams' Facebook Pages.
Authors: Kim, Yongjae1 (AUTHOR), Lee, Seungbum2 (AUTHOR) sl65@uakron.edu
Source: International Journal of Sport Communication. Jun2025, Vol. 18 Issue 2, p197-212.
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  Data: Decoding Fan Engagement: An Eye-Tracking Analysis of Attention Allocation on Sport Teams' Facebook Pages.
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  Data: <searchLink fieldCode="AR" term="%22Kim%2C+Yongjae%22">Kim, Yongjae</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Lee%2C+Seungbum%22">Lee, Seungbum</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> sl65@uakron.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Sport+Communication%22">International Journal of Sport Communication</searchLink>. Jun2025, Vol. 18 Issue 2, p197-212.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=s3h&AN=185369613
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        Value: 10.1123/ijsc.2025-0008
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      – Text: English
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        PageCount: 16
        StartPage: 197
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      – TitleFull: Decoding Fan Engagement: An Eye-Tracking Analysis of Attention Allocation on Sport Teams' Facebook Pages.
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              Text: Jun2025
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              Y: 2025
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