Social media adoption as a marketing communication tool by non-professional sports clubs: a multiple case study approach.
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| Title: | Social media adoption as a marketing communication tool by non-professional sports clubs: a multiple case study approach. |
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| Authors: | Marthinus, Justin1 (AUTHOR) Justin.Marthinus2@gmail.com, Duffett, Rodney Graeme1 (AUTHOR) duffetr@cput.ac.za, Knott, Brendon2 (AUTHOR) knottb@cput.ac.za |
| Source: | International Journal of Sports Marketing & Sponsorship. 2025, Vol. 26 Issue 6, p14-31. |
| Database: | SPORTDiscus with Full Text |
| ISSN: | 14646668 |
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| DOI: | 10.1108/IJSMS-04-2024-0082 |
