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Social media adoption as a marketing communication tool by non-professional sports clubs: a multiple case study approach.

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Title: Social media adoption as a marketing communication tool by non-professional sports clubs: a multiple case study approach.
Authors: Marthinus, Justin1 (AUTHOR) Justin.Marthinus2@gmail.com, Duffett, Rodney Graeme1 (AUTHOR) duffetr@cput.ac.za, Knott, Brendon2 (AUTHOR) knottb@cput.ac.za
Source: International Journal of Sports Marketing & Sponsorship. 2025, Vol. 26 Issue 6, p14-31.
Database: SPORTDiscus with Full Text
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An: 189886584
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PubType: Academic Journal
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  Data: Social media adoption as a marketing communication tool by non-professional sports clubs: a multiple case study approach.
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  Data: <searchLink fieldCode="AR" term="%22Marthinus%2C+Justin%22">Marthinus, Justin</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> Justin.Marthinus2@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Duffett%2C+Rodney+Graeme%22">Duffett, Rodney Graeme</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> duffetr@cput.ac.za</i><br /><searchLink fieldCode="AR" term="%22Knott%2C+Brendon%22">Knott, Brendon</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> knottb@cput.ac.za</i>
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Sports+Marketing+%26+Sponsorship%22">International Journal of Sports Marketing & Sponsorship</searchLink>. 2025, Vol. 26 Issue 6, p14-31.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=s3h&AN=189886584
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1108/IJSMS-04-2024-0082
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      – Text: English
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        PageCount: 18
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      – TitleFull: Social media adoption as a marketing communication tool by non-professional sports clubs: a multiple case study approach.
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            NameFull: Marthinus, Justin
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            NameFull: Duffett, Rodney Graeme
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            NameFull: Knott, Brendon
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              Text: 2025
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              Value: 26
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            – TitleFull: International Journal of Sports Marketing & Sponsorship
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