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Social media adoption as a marketing communication tool by non-professional sports clubs: a multiple case study approach.

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Bibliographic Details
Title: Social media adoption as a marketing communication tool by non-professional sports clubs: a multiple case study approach.
Authors: Marthinus, Justin1 (AUTHOR) Justin.Marthinus2@gmail.com, Duffett, Rodney Graeme1 (AUTHOR) duffetr@cput.ac.za, Knott, Brendon2 (AUTHOR) knottb@cput.ac.za
Source: International Journal of Sports Marketing & Sponsorship. 2025, Vol. 26 Issue 6, p14-31.
Database: SPORTDiscus with Full Text
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