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The Impact of Electronic Word-of-Mouth on Exploratory Buying Behavior Tendencies and Impulsive Purchasing of Sports Brand Products.

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Bibliographic Details
Title: The Impact of Electronic Word-of-Mouth on Exploratory Buying Behavior Tendencies and Impulsive Purchasing of Sports Brand Products.
Authors: Wu, Yu-Tai1 (AUTHOR) tarrywu2005@gmail.com
Source: Sport Marketing Quarterly. Mar2026, Vol. 35 Issue 1, p55-66.
Database: SPORTDiscus with Full Text
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Description
ISSN:10616934
DOI:10.1177/10616934251394818