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Sport Fans' Adoption of a Mixed Reality Headset: Extending the Technology Acceptance Model with Team Identification.

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Bibliographic Details
Title: Sport Fans' Adoption of a Mixed Reality Headset: Extending the Technology Acceptance Model with Team Identification.
Authors: Selvaratnam, Vinu1 (AUTHOR) v4selvaratnam@uwaterloo.ca, Snelgrove, Ryan2 (AUTHOR), Naraine, Michael L.3 (AUTHOR)
Source: Sport Marketing Quarterly. Jun2026, Vol. 35 Issue 2, p99-117.
Database: SPORTDiscus with Full Text
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Description
ISSN:10616934
DOI:10.1177/10616934261418757