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Sport Fans' Adoption of a Mixed Reality Headset: Extending the Technology Acceptance Model with Team Identification.

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Title: Sport Fans' Adoption of a Mixed Reality Headset: Extending the Technology Acceptance Model with Team Identification.
Authors: Selvaratnam, Vinu1 (AUTHOR) v4selvaratnam@uwaterloo.ca, Snelgrove, Ryan2 (AUTHOR), Naraine, Michael L.3 (AUTHOR)
Source: Sport Marketing Quarterly. Jun2026, Vol. 35 Issue 2, p99-117.
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PubType: Academic Journal
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  Data: Sport Fans' Adoption of a Mixed Reality Headset: Extending the Technology Acceptance Model with Team Identification.
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  Data: <searchLink fieldCode="AR" term="%22Selvaratnam%2C+Vinu%22">Selvaratnam, Vinu</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> v4selvaratnam@uwaterloo.ca</i><br /><searchLink fieldCode="AR" term="%22Snelgrove%2C+Ryan%22">Snelgrove, Ryan</searchLink><relatesTo>2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Naraine%2C+Michael+L%2E%22">Naraine, Michael L.</searchLink><relatesTo>3</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Sport+Marketing+Quarterly%22">Sport Marketing Quarterly</searchLink>. Jun2026, Vol. 35 Issue 2, p99-117.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=s3h&AN=193393378
RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1177/10616934261418757
    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 19
        StartPage: 99
    Titles:
      – TitleFull: Sport Fans' Adoption of a Mixed Reality Headset: Extending the Technology Acceptance Model with Team Identification.
        Type: main
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            NameFull: Selvaratnam, Vinu
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            NameFull: Snelgrove, Ryan
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            NameFull: Naraine, Michael L.
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            – D: 01
              M: 06
              Text: Jun2026
              Type: published
              Y: 2026
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              Value: 35
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              Value: 2
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            – TitleFull: Sport Marketing Quarterly
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