Sport Fans' Adoption of a Mixed Reality Headset: Extending the Technology Acceptance Model with Team Identification.
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| Title: | Sport Fans' Adoption of a Mixed Reality Headset: Extending the Technology Acceptance Model with Team Identification. |
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| Authors: | Selvaratnam, Vinu1 (AUTHOR) v4selvaratnam@uwaterloo.ca, Snelgrove, Ryan2 (AUTHOR), Naraine, Michael L.3 (AUTHOR) |
| Source: | Sport Marketing Quarterly. Jun2026, Vol. 35 Issue 2, p99-117. |
| Database: | SPORTDiscus with Full Text |
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