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Athletes as advocates: the role of parasocial interaction and fictional involvement in social media advocacy.

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Bibliographic Details
Title: Athletes as advocates: the role of parasocial interaction and fictional involvement in social media advocacy.
Authors: Chen, Zhijing1 (AUTHOR), Kwak, Dae Hee2 (AUTHOR) kwakd@umich.edu
Source: European Sport Management Quarterly. Jun2026, Vol. 26 Issue 3, p439-465.
Database: SPORTDiscus with Full Text
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Description
ISSN:16184742
DOI:10.1080/16184742.2025.2559965