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Athletes as advocates: the role of parasocial interaction and fictional involvement in social media advocacy.

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Title: Athletes as advocates: the role of parasocial interaction and fictional involvement in social media advocacy.
Authors: Chen, Zhijing1 (AUTHOR), Kwak, Dae Hee2 (AUTHOR) kwakd@umich.edu
Source: European Sport Management Quarterly. Jun2026, Vol. 26 Issue 3, p439-465.
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  Data: Athletes as advocates: the role of parasocial interaction and fictional involvement in social media advocacy.
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  Data: <searchLink fieldCode="AR" term="%22Chen%2C+Zhijing%22">Chen, Zhijing</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Kwak%2C+Dae+Hee%22">Kwak, Dae Hee</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> kwakd@umich.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22European+Sport+Management+Quarterly%22">European Sport Management Quarterly</searchLink>. Jun2026, Vol. 26 Issue 3, p439-465.
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        Value: 10.1080/16184742.2025.2559965
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      – Text: English
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        PageCount: 27
        StartPage: 439
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              Text: Jun2026
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              Y: 2026
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