Athletes as advocates: the role of parasocial interaction and fictional involvement in social media advocacy.
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| Title: | Athletes as advocates: the role of parasocial interaction and fictional involvement in social media advocacy. |
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| Authors: | Chen, Zhijing1 (AUTHOR), Kwak, Dae Hee2 (AUTHOR) kwakd@umich.edu |
| Source: | European Sport Management Quarterly. Jun2026, Vol. 26 Issue 3, p439-465. |
| Database: | SPORTDiscus with Full Text |
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