Conceptualizing Destination Brand Equity Dimensions from a Consumer-Based Brand Equity Perspective.
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| Title: | Conceptualizing Destination Brand Equity Dimensions from a Consumer-Based Brand Equity Perspective. |
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| Authors: | Im, Holly Hyunjung1,2 hollyim@jj.ac.kr, Kim, Samuel Seongseop3, Elliot, Statia4, Han, Heejoo5 |
| Source: | Journal of Travel & Tourism Marketing. Jul2012, Vol. 29 Issue 5, p385-403. |
| Database: | SPORTDiscus with Full Text |
| ISSN: | 10548408 |
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| DOI: | 10.1080/10548408.2012.674884 |
