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Conceptualizing Destination Brand Equity Dimensions from a Consumer-Based Brand Equity Perspective.

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Title: Conceptualizing Destination Brand Equity Dimensions from a Consumer-Based Brand Equity Perspective.
Authors: Im, Holly Hyunjung1,2 hollyim@jj.ac.kr, Kim, Samuel Seongseop3, Elliot, Statia4, Han, Heejoo5
Source: Journal of Travel & Tourism Marketing. Jul2012, Vol. 29 Issue 5, p385-403.
Database: SPORTDiscus with Full Text
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Header DbId: s3h
DbLabel: SPORTDiscus with Full Text
An: 76170954
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/10548408.2012.674884
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      – Text: English
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        PageCount: 19
        StartPage: 385
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      – TitleFull: Conceptualizing Destination Brand Equity Dimensions from a Consumer-Based Brand Equity Perspective.
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            NameFull: Im, Holly Hyunjung
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            NameFull: Kim, Samuel Seongseop
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            NameFull: Elliot, Statia
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            NameFull: Han, Heejoo
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              Text: Jul2012
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              Y: 2012
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              Value: 29
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              Value: 5
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            – TitleFull: Journal of Travel & Tourism Marketing
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