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Cultivating brand visibility and loyalty in Jordanian startup hotels: The role of e-marketing strategies and market competition intensity.

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Title: Cultivating brand visibility and loyalty in Jordanian startup hotels: The role of e-marketing strategies and market competition intensity.
Authors: Helalat, Abdullah1 Abdullah.helalat@ahu.edu.jo, Alkhazali, Zeyad2 z.alkhazali@ammanu.edu.jo, Al-Ramadan, Ammar Mohammad3 o.taha@yu.edu.jo, Alhelalat, Jebril1 aladaileh.mohd@usal.es, Al-Mu'ani, Lu'ay4 a.ramadan@ammanu.edu.jo
Source: Humanities & Social Sciences Letters. 2026, Vol. 14 Issue 1, p59-80. 22p.
Database: Sociology Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Humanities+%26+Social+Sciences+Letters%22">Humanities & Social Sciences Letters</searchLink>. 2026, Vol. 14 Issue 1, p59-80. 22p.
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        Value: 10.18488/73.v14i1.4552
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        Text: English
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              Text: 2026
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              Y: 2026
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