Cultivating brand visibility and loyalty in Jordanian startup hotels: The role of e-marketing strategies and market competition intensity.
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| Title: | Cultivating brand visibility and loyalty in Jordanian startup hotels: The role of e-marketing strategies and market competition intensity. |
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| Authors: | Helalat, Abdullah1 Abdullah.helalat@ahu.edu.jo, Alkhazali, Zeyad2 z.alkhazali@ammanu.edu.jo, Al-Ramadan, Ammar Mohammad3 o.taha@yu.edu.jo, Alhelalat, Jebril1 aladaileh.mohd@usal.es, Al-Mu'ani, Lu'ay4 a.ramadan@ammanu.edu.jo |
| Source: | Humanities & Social Sciences Letters. 2026, Vol. 14 Issue 1, p59-80. 22p. |
| Database: | Sociology Source Ultimate |
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