Is Advertising Creativity Primarily an Individual or a Social Process?

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Bibliographic Details
Title:	Is Advertising Creativity Primarily an Individual or a Social Process?
Authors:	Vanden Bergh, Bruce¹, Stuhlfaut, Mark²
Source:	Mass Communication & Society. Fall2006, Vol. 9 Issue 4, p373-397. 25p. 1 Diagram, 4 Charts.
Database:	Sociology Source Ultimate

Description
ISSN:	15205436
DOI:	10.1207/s15327825mcs0904_1