A study on branding strategies (green innovation and international marketing) and their impact on purchase decision involvement of customers in the textile industry, with disposable income as a moderating factor.

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Bibliographic Details
Title:	A study on branding strategies (green innovation and international marketing) and their impact on purchase decision involvement of customers in the textile industry, with disposable income as a moderating factor.
Alternate Title:	Studiu privind strategiile de branding (inovație ecologică și marketing internațional) și impactul acestora asupra implicării în decizia de cumpărare a clienților din industria textilă, cu venitul disponibil ca factor moderator
Authors:	YASHWANTH, R.¹ ramkumar@psgim.ac.in, RAMKUMAR, N.² rys.hum@psgtech.ac.in, SELVAKUMAR, J. JOSHUA³ joshua.selvakumar@christuniversity.in
Source:	Industria Textila. 2025, Vol. 76 Issue 6, p833-841. 9p.
Database:	Textile Technology Complete

Description
ISSN:	12225347
DOI:	10.35530/IT.076.06.202521