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|a Alcaide, Juan Carlos
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|a Customer experience :
|b las claves de la experiencia de cliente en la era digital cognitiva /
|c Juan Carlos Alcaide, Mikel Díez.
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|a Primera edición
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| 260 |
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|a Bogotá :
|b Alfaomega,
|c ©2019.
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|a 315 páginas ;
|c 24 cm.
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|a Libros profesionales de empresa
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|a Incluye referencias bibliográficas e índice temático
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|a La experiencia de cliente y el poder del cliente -- La cultura, la estrategia y la experiencia de cliente -- Los pilares de la experiencia de cliente y recomendaciones -- Inteligencia cognitiva aplicada a los pilares de la experiencia de cliente
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|a Comportamiento del consumidor
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|a Relaciones con los clientes
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|a Consumidores
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